2016 Buick Cascada: 5,000 Dealer Orders And Counting

Nobody at Buick will tell you that the 2016 Cascada convertible is estimated to be a volume player for the brand’s lineup. Nevertheless, the European import already has tallied 5,000 orders from dealerships, with several months still between now and its Spring 2016 launch target.

The order figure was confirmed to us by Vice President of Buick-GMC Duncan Aldred during the 2015 Los Angeles Auto Show.

We’ll be the first to admit that we never anticipated the rebadged Opel to be much of a mover here in the USA, the initial order figure is impressive and should make for a strong launch out of the gate. And while “orders” don’t directly mean direct customer “sales” just yet, we’d figure it healthy to compare the order number of the Cascada to actual sales figures of some current Buick models. For example, the Buick Regal sold 1,655 units in the US market in October 2015 and 15,761 sales year-to-date (a number that’s down 16.43% year-over-year). Meanwhile, the Buick Verano (a cousin to the Cascada), sold 2,693 units in the US market in October 2015 and 27,695 units year-to-date (down 25.93% year-over year).

The 2016 Buick Cascada has been priced from $33,990 in the US market, and comes with a 200-horsepower 1.6-liter turbocharged engine mated to a six-speed automatic gearbox. The 2016 Cascada also features an acoustically and thermally insulated electro-hydraulic power roof that lowers in 17 seconds at speeds of up to 31 mph. Options also include 20-inch wheels, which is rather big for the segment. Look for it to compete against vehicles such as the Audi A3 Cabriolet, while scooping up some customers that enjoyed the late Chrysler Sebring and Pontiac G6 convertibles.

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