A 2014 Chevrolet Corvette Stingray will become a canvas on wheels when three General Motors automotive designers transform it into a “performance art car” during the Museum of Contemporary Art Detroit (MOCAD) Gala Fundraiser on Friday.
“Creativity is the basis of everything in life, from fine arts to innovation, from design to manufacturing,” said Ed Welburn, GM vice president of Global Design and honorary chairman of the MOCAD gala. “What better way to demonstrate inspiration and creativity than by having these young GM designers, who helped create the new Corvette Stingray, transform it into an art car during this event.”
The idea for the Corvette art car was inspired by such famous artists as Andy Warhol, Peter Max and Frank Stella, all of whom transformed race cars into rolling works of art.
“There is a lot of creative energy in the city and helping our youth harness it early is essential to a vibrant Detroit and museum,” said MOCAD Executive
Director Elysia Borowy-Reeder. “In the past year, MOCAD’s Teen Council, workshops, teacher K-12 advisory group, and student docent programs have made contemporary art and design accessible to nearly 12,000 youth.”
GM and the GM Foundation have long supported organizations such as MOCAD, which focus on the role of art and design in contemporary culture while seeking to inspire future generations to pursue careers in creative arts that could help grow Detroit’s economy.
“Thanks to the support of industry partners like GM, we can continue the vital work of inspiring and empowering teens in middle and high school to reach their full potential, provide pathways to creative professions, and increase diversity in those important innovative fields,” Borowy-Reeder said.
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