Few things in the automotive industry are as iconic as Chevrolet’s logo — officially known as the Chevy Bowtie. Having celebrated its 100th anniversary in 2013, The Bowtie has adorned 215 million Chevrolets over the course of a century, and 60 million Chevys all over the world proudly wear the logo today.
But the story behind the iconic logo doesn’t end there: in addition to its popularity, The Bowtie has undergone quite the transformation since its inception in the early 1900s. It started out as a big bowtie with word “Chevrolet” printed inside of it, lasting that way for roughly twenty years. That original design was followed by several iterations of “wings” hoisting the Bowtie itself, and then a coat of arms akin to that of Cadillac’s in the 1950s.
From that point forward, the design direction seemed to have turned in favor of prese
nting The Bowtie by itself, with the latest iteration being released in 2013. This latest version, which sports a shiny silver border surrounding a textured matte-like appearance, can be seen on all Chevrolet cars, trucks, and crossovers produced and marketed in more than 140 counties worldwide.
Check out its evolution through the years: